Make Sure The Examples You Give Are Appropriate To Your Ask

For example, you have been given a matching fund and you illustrate for your prospect or donor that if they gave for example $500 it would be matched by another $500 giving you $1,000. Then you ask them for a gift of $1,500. Your specifying in your example of $500 could result in them thinking of a lower gift such as the $500. Make sure the examples you give are appropriate to your ask.

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