Two ways of sorting your prospect list

How you sort your list can make the difference on how long it might take to raise needed funds. For me, there is a preferred way but let me touch on how you and I are programmed to sort lists. I believe the default for us is to take any list and sort it alphabetically. That is how we have been trained. It comes naturally. It might look something like this:

Anderson, Bob $25
Brown, Susan $50
Chase, John $75

Let me recommend a strategic fund raising way to sort your list by capacity to give. It might look like this:

Swanson, Robert $500
Young, James $350
Freeburg, William $300

With using this method of sorting, you can now focus on those who can give bigger gifts and allow you to raised needed funds far faster.

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