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People Raising: Newsletter Archives 4 Steps to Move Your (4/15/08) All of us as fund raisers need to be able to count on sustained, regular support. We tend to call it "Pledged Support." But it has been my experience that there are those people who stay away from pledged support and simply give a "special gift" (one time gift) from time to time. There are 4 steps we can take to move them from a special gift donor to a pledged donor.
Your response might be something like, "What you’re telling me is that at this point you cannot commit to a pledged gift. Would you make a special gift at this time of $_____?" You deserve to be supported and need to have those you can count on. Now it is your job to make contact with those special gift donors and seek to upgrade their giving. May the Lord bless your efforts. |
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