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People Raising: Newsletter Archives

4 Reasons Why Donors Stop Giving (8/1/09)

In this day and age, the last thing you and I can afford is to have our donors stop giving. There are 4 reasons why donors tend to stop giving but there is one in particular we can control.

For every 100 people that stop supporting you:

• 4 move away or die
• 15 transfer their giving to another organization
• 15 are unhappy with your organization
• 66 think you don’t care about them

There is a lot you can do when it comes to reason #4 (66 think you don’t care about them). You need to stay in touch with your donors. They need to be thanked, appreciated and educated. Never forget they have made an investment in you and your ministry and they need to know what is happening with that investment.

We have so many more tools today than ever before to stay in contact with our donors. I promote high tech and high touch. Here are just some of the few tools you can use to stay in touch:

• Email
• Facebook
• Twitter
• Skype
• Blogs
• Mail

I am confident if you stay in touch with your donors you will have a happy group of people that will continue to support you and your ministry.

"I am currently teaching support raising and we have found your book to be the most thorough resource on the subject. Within five weeks we raised $1430 in new monthly support."

Jeff Mossman