A critical part of your fund raising is thanking your donors. If you ignore thanking your donors, you will find yourself in real trouble. Here are two insights regarding the necessity for thanking your Donors.
1. Author G. B. Stern once said, “Silent gratitude isn’t much use to anyone.”
2. William Arthur Ward said, “Feeling gratitude and not expressing it is like wrapping a present and not giving it.”
Part of my DNA is thanking people; it just comes naturally. I learned the courtesy of gratitude from my dad. My family has served Chicago’s inner city for more than ninety years. On spring breaks as a young boy I would go down to my dad’s office. One thing that stands out in my mind from those days is the countless hours my dad spent thanking people.
I want to say loud and clear that I want to see you raise the funds but also to keep the funds. If that is going to happen, you will need to regularly thank people.
Why do some raising funds have a difficult time establishing consistent givers?
Why do some donors never give a second gift?
Why do some donors drop their financial support?
Many answers can be found to these questions, but I am convinced that many donors stop giving because those raising funds fail to say “thank you.” You need to recognize that expressing appreciation is a crucial aspect of your ministry.
It is never too late to thank people! Who are those that need to hear from you today? Pick up that phone, send that email, and let people know of your appreciation.
Take advantage of the next People Raising conference October 25-26, 2013.
Each conference is very interactive and is designed to have you ask your fund raising questions, learn from the insights of others and glean from the 40+ years of fund raising experience from Bill Dillon
Also go through the 6-hour People Raising training program, available in DVD, CD and MP3 formats.