Your primary goal in raising funds is to secure regular pledged gifts that you can count on each month. That being the case, you tend to ask people for a monthly gift.
When the person responds by saying they are unable to provide a monthly gift, it can become natural to ask for a one-time gift.
1. I never want a prospect or donor to feel that they are finished in their giving.
2. I do not want the fundraiser to feel that he is done in his continued cultivation of his prospects or donors.
How do you respond when a person is unable to provide a monthly gift?
Here’s what you must do: Ask for a special gift.
Asking for special gift accomplishes several things.
1. It gives the prospect or donor another option to engage with you and your ministry through a special gift at this time.
2. It gives you as a fund raiser another option when a prospect or donor is unable to provide a pledge gift.
Keep in mind that donors are wired differently. Some will readily commit to a pledge gift while many others choose to give from time to time and not lock themselves into a pledged monthly gift
Once you track your special gift donors you will begin to see multiple giving opportunities created moving forward.
Remember, never simply ask for a one-time gift.