Anyone raising funds never wants to hear the “NO” response. Here are 3 examples on how to avoid the “NO”.
Example #1: Don’t give people an opportunity to say no.
For example, for the sake of stewardship you want to clean up your mailing list and purge your list on an annual basis or at a minimum once every two years. Never give an existing donor an opportunity to say: “No, I don’t want to continue receiving your letters and newsletters.” Send the opt out request only to those who have not responded to you for a period of time. That way, you never give your donors the opportunity to say “NO”.
Example#2: Word your questions so as to avoid the answer NO.
For example, you are trying to get an appointment and instead of saying: “Are you interested in meeting?” Ask: “Would next week be better or the following week for us to meet?” This wording requires a response that avoids the word “NO”.
Example #3: You control the follow up.
For example, you want to follow up with a person. There is a right way and a wrong way.
Wrong way: “Can I call you back?”
Right way: “When can I call you back?”
“Can I call you back?” on some occasions can produce a NO response.
‘When can I call you back?” creates an opportunity for a positive response that allows you to follow up and move through the fund raising process.
I, like you, do not like to hear the NO response. These 3 examples can help immensely.
The Lord bless you in your People Raising ministry.
- Don’t forget to get your copy of the new and expanded version of People Raising.
- Attend the next 2 day People Raising Conference October 19-20, 2012 in Chicago