3 Fund Raising Concepts

3 Fund Raising ConceptsThese 3 key concepts can make a big difference in your fund raising…

1. Avoid the Group Ask

It is tempting to gather a group of people and ask for a gift. To a certain degree it makes sense because you have a captured audience. As you make your fund raising appeal, this is what typically happens. Let me give some fictitious names to illustrate. You make the group ask and George in the back of the room looks across and spots Barb and in his mind he figures Barb will be the person to write the big check. Meanwhile, Barb looks and spots Jack. She is so pleased he is here because if anyone can make things happen with a big gift, Jack will be the guy. Jack spots Jim and says praise the Lord Jim has shown up. There is no doubt in Jack’s mind that Jim’s gift will put the giving over the top. Unfortunately, George, Barb, Jack, and Jim all low ball their gifts and probably the rest of the group does likewise. Avoid the group ask and sit down with key people individually and challenge them high. Try this approach once, and you will tend to steer clear of the group ask in the future.

2. The 48 Hour Rule

This has to do with your follow up. You ask a person for a gift and they say they want to pray about it. None of us are opposed to that but what do we say next? Here is where you use the 48 hour rule. For example, today is Tuesday, I would suggest that you follow up with them on Thursday (48 hours/2 days later) It is very important that you set up the next step and that you control the follow up. The 48 hour rule is for you, it is designed to give you the next step and gives you the permission 2 days later to make the follow up call and move people to a decision.

3. Talk Vision, Not Need

When asking for personal support it is so easy to give people a grocery list of all your needs. For example, I really could use your financial support because my car is on its last leg and we will need to replace it. We are concerned about college expenses for our kids and by the way we have no money set aside for retirement. Who is going to get excited about funding those and other NEEDS? It is essential that you share your vision being sure to articulate what the Lord has asked you to do. Share your passion. Talk about your plans for the future on taking the gospel to those in need.

Practice these 3 key concepts and you will be well on your way to seeing your ministry funded.

1. Avoid the Group Ask
2. The 48 Hour Rule
3. Talk Vision, Not Need

Learn more of the key fund raising concepts from Bill Dillon. Register for the next People Raising conferences May 16-17, 2013, October 18-19, 2013.

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