3 Steps on Resoliciting Support

In many cases your donors’ capacity to give can increase and it is important that you
resolicit their support. There are 3 steps I would recommend.

Step 1 – Begin by approaching your Pledged Donors (high priority)

They are your real base of support. Regardless of whether they pledge monthly, quarterly, or annually, once a year they should be challenged to upgrade their giving. In preparing to resolicit these donors, remember that you are seeking to bring each person to a point of maximum participation.

Be prepared to make this a two-step process if necessary;

A. For example, if a person currently supports you at $100 per month, you could
ask them to increase their pledge by $50 per month. If they currently give $150 a
month you might ask for a $75 a month increase. If they are unable to do that you
might ask what amount they feel comfortable in giving. There is no right or wrong way to suggest an increase. Be careful that you do not aim too low.

B. If they are unable to increase their pledge I would ask if they could provide a
special gift. Be prepared to identify some special needs you are facing. At least
you are walking away with a financial gift.

Step 2 – Follow up your Special Gift Donors (Medium Priority)

They are a significant group of people who do not give monthly, quarterly, or annually
with a pledge. Instead they help with special gifts.

Be prepared to make this a two-step process if necessary;

Your primary goal is to convert them to a Pledged Donor.

A. ____

B. If they are unable to pledge the secondary goal is to secure another special gift.
You might resolicit this group for emergencies and other projects three or four
times a year. Examples of special needs could be the birth of a baby, need for a
new car, training expenses.

Step 3 – Work with your Non-Donors (Low priority)

Recognize that a no is never forever. Last year when you asked them for support, they
said no. Since circumstances change, you can approach them again.

Again, be prepared to make this a two-step process if necessary:

A. Ask for a pledged gift

B. If they are unable, ask for a special gift

At some point, you may purge some who have declined to give several times.
I am very confident if you follow this strategy you will experience an increase in your
giving. Remember it is much easier to get more money from an existing donor than to
recruit a new donor. It is also more cost effective and time efficient.

This award-winning program is designed to reduce the fear factor and time it takes to raise funds.

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