3 Things at the Close of the Year

3 Things at the Close of the YearFor any fund raiser, the end of the year is a key time to raise funds. Here are 3 things for the close of the year:

1. Segment your list.

You often hear me stress:
High
Medium
Low

Your high priority prospect and donors are those that have the capacity to give larger gifts. End of the year is when you need to know who they are and focus on them. Once they are identified I recommend building a list of those who would make up your top 10 list. Everyone’s list will vary in dollar amount as to who that might be. No matter how small or large they might be this is where you will need to focus.

Depending upon your geographical location to your donors you might do the following:

High priority—visit
Medium priority—phone
Low priority—Send letter or email

Be sure to be personal, yet practical.

2. You might consider a special gift to thank your donors.

Whether a donor is high, medium or low, the end of the year can be a good time to express your thanks. Keep in mind, you are not in competition with your donors when it comes to gift giving. They don’t expect that. It is the thought that counts. Try and think through what might be appropriate and appreciated. Not only does this express your thanks but it is another way of staying in front of your donors.

3. Don’t forget a Christmas card or Christmas greeting.

It might go by mail or be sent out electronically. A family picture is always appreciated. Don’t be surprised when your Christmas card or family picture makes its way onto the family refrigerator. Just seeing it just might generate more prayer support for you and your ministry.

Merry Christmas from People Raising, and have a blessed new year.

Bill Dillon

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