It is critical that you keep your donors. None of us can afford to lose a donor. Here are 4 reasons why you do not want to neglect your donors.
If you neglect your donors:
- They will find another place to invest—out of sight, out of mind.
- They will not consider your ministry a priority. If it were a priority, wouldn’t you communicate that to them?
- Their commitment to you will decrease. They may not actually drop your support, but they will remain less than totally involved.
- They will not be as willing to give you referrals. They will not want you to treat their friends the way you treat them.
I think you get the point. You and I need to intentionally reach out to our donors, make them feel appreciated, and look for ways to minister to them.