As I teach the two-day People Raising conferences, I often say, “I am here not only to help you get your funds, but keep your support.” I believe a key reason why donors will continue to give to you and your ministry is they are being thanked and feel appreciated.
A number of years ago I came across this statistic:
Out of every 100 individuals who stop supporting you:
- 4 move away or die
- 15 have made a decision that another organization can serve them better
- 15 are unhappy with your organization (and are telling others that)
- 66 think you don’t care about them
In reviewing this list, it is abundantly clear that one thing we can control is caring for our donors.
I know I am preaching to the choir, but maybe the following two insights might serve to challenge you when it comes to saying thank you:
Author G. B. Stern once said, “Silent gratitude isn’t much use to anyone.”
William Arthur Ward said, “Feeling gratitude and not expressing it is like wrapping a present and not giving it.”
Bottom line: ”Thou shalt thank your donors.”