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Tip - Fund Raising Is Not A Science
In the world of math and science you work with formulas. Early on you learn that two plus two equals four. Once you discover that formula, you continue to use it throughout your entire life and the formula always produces the same result. But fund raising is not a science.
For example, when asking for a financial gift, a key question is “How much should I ask for?” I wish I could provide you with a nicely packaged formula. But you see fund raising is not a science.
Back to the question on the table—“How much should I ask for?”
We need to take a look at different indicators of prospective donors such as the job they hold, the community they live in, the house they own, the car they drive. These things begin to help us determine to some degree the capacity they have to give. I believe we need to address these issues and for the cause of Christ we need to raise people’s vision. But always remember that fund raising is not a science!
COPYRIGHT-This issue of the People Raising Tip of the Month is Copyrighted 2003. When you quote or paraphrase material, include this phrase: For a subscription to the FREE Monthly e-mail newsletter, visit People Raising on the web at http://www.PeopleRaising.com/email.cfm
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