There are 2 reasons why not to ask for a 1-time gift. It is critical that you understand why!
Your primary goal in raising funds is to secure regular pledged gifts that you can count on each month. However, you tend to ask people for a monthly gift.
When the person responds by saying they are unable to provide a monthly gift, it can become natural to ask for a one-time gift.
How do you respond when a person is unable to provide a monthly gift?
Here's what you must do: ASK FOR A SPECIAL GIFT.
Asking for special gift accomplishes several things.
Keep in mind that donors are wired differently. Some will readily commit to a pledge gift while many others choose to give from time to time and not lock themselves into a pledged monthly gift.
Once you track your special gift donors you will begin to see multiple giving opportunities created moving forward.
Remember, never simply ask for a 1-time gift.
Bill Dillon
People Raising